I created six organic Instagram reels for Massachusetts’ official tourism account, each highlighting different events, locations, and activities across the state. The creative approach centers on a ride-along style that follows two friends exploring together, giving viewers the sense of being part of the outing and encouraging them to imagine sharing the same experience. Edits are fast paced with seamless scene-to-scene transitions that maintain constant movement and hold attention. The focus on laughter, spontaneity, and shared energy makes the content feel lighthearted and authentic, aligning with the goal of showcasing Massachusetts as both inviting and adventurous.

• 80k+ views across 6 videos