A series of creative promotional campaigns for Phi Kappa Tau’s Zeta Pi chapter at Boston University, designed to drive anticipation for fall recruitment and capture the attention of incoming students. Each piece is built with a focus on social-first storytelling and shareability, turning recruitment into a talked-about moment on campus rather than a routine process. By approaching the work with higher production value and a sharper creative lens, the campaigns position Phi Tau as a standout organization that feels more like a brand than a student club, setting it apart in a crowded campus environment.

• 160,000+ reels views

• increased membership from 30-70