Millennials and Gen Z want affordable living, career opportunities, community, and culture—and Ohio offers all of it. The challenge isn’t what Ohio is, but how it’s seen. How do we rebrand it as a place people choose to be, not just where they’re from?

“Boring”, “desolate”, “what is there even to do there?” We’ve heard it all. We get it, Ohio might not have the best rep, but that doesn’t mean it’s not the best option. We’ll take the heat, so long as you know there’s much more to us than farmland and tractors.